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This web site rothiemurchus.co.uk states the following, "A superb location in the heart of the Cairngorm Mountains." We noticed that the website said " Rothiemurchus Lodge is a year-round, affordable, self-catering accommodation facility in the heart of the stunning Cairngorm Mountains." It also said " It is for the exclusive use of regulars and ex-regulars of the Armed Forces in addition to Reserves, MoD Civilians and Cadet Forces. The families of these groups are also welcome. Page You wont be disappointed. Prices at Rothiemurchus Lodge start from as little as 11. 00 per person per night, and famil." The header had Rothiemurchus as the highest ranking optimized keyword. It is followed by lodge, Cairngorms, and RAF which isn't as ranked as highly as Rothiemurchus. The next words rothiemurchus.co.uk used was Army. Navy was included but could not be viewed by search engines.